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Money aside, that building is a marketing vehicle. It's meant to show Apple in the posh, advanced, and sustainable light it wants to be seen (whether that image
by cainxinth 6y ago
Money aside, that building is a marketing vehicle. It's meant to show Apple in the posh, advanced, and sustainable light it wants to be seen (whether that image is true or not is another question, but such is marketing).
It was also built to draw in new talent, but in a pandemic it's probably not the attractor they hoped it would be. I doubt Cook is losing sleep over it, but the pandemic definitely messed with his long term plans (like most everyone else, of course).
- notnap 6y agoPandemic messed up the whole supply chain. This is P0 for Tim, everything else pales in comparison
- sjg007 6y agoIt also is set up to launch into space and orbit the Earth.
- _qulr 6y ago> It was also built to draw in new talent Was it? I mean, clearly Apple needed more office space while they're ramping up hiring, but do potential employees really care about that building?