4 ms·

What is risk, besides time and money?

• ghaff 6y ago
  Disrupting the business. Which at some level translates into time and money I guess but it seems different from "We handed over a bunch of money for something that it turns out we maybe didn't need." (Though Apple has tons of leased real estate in the Bay Area so I'm pretty sure they'll continue to find plenty of use for the campus.)
  • _qulr 6y ago
    I don't think they just handed over money though. It was said that Apple Park was a singular focus of Jony Ive. It's difficult to find something more disruptive to Apple than taking away their head of design from the focusing on customer products.