4 ms·

He just finished building a $5b headquarters. I’m sure that affected his opinion.

• antr 6y ago
  That $5bn will get amortised either way, used or not used by employees. What I can assure you is that with ~$200bn in the bank account, this a drop in the bucket, and has not affected any remote work decision.
  • cainxinth 6y ago
    Money aside, that building is a marketing vehicle. It's meant to show Apple in the posh, advanced, and sustainable light it wants to be seen (whether that image is true or not is another question, but such is marketing). It was also built to draw in new talent, but in a pandemic it's probably not the attractor they hoped it would be. I doubt Cook is losing sleep over it, but the pandemic definitely messed with his long term plans (like most everyone else, of course).
    • notnap 6y ago
      Pandemic messed up the whole supply chain. This is P0 for Tim, everything else pales in comparison
    • sjg007 6y ago
      It also is set up to launch into space and orbit the Earth.
    • _qulr 6y ago
      > It was also built to draw in new talent Was it? I mean, clearly Apple needed more office space while they're ramping up hiring, but do potential employees really care about that building?
• joncrane 6y ago
  I would hope that someone of Tim Cook's experience and stature understands what a sunk cost is.
• csomar 6y ago
  I thought the building was a marketing stunt. Apple has 137k employees and the campus seems to have a 2k employee capacity. Some funny bits from Wikipedia > The use of special wood as a construction material was reported to be the subject of a 30-page guideline. > The design of door handles was reported to be the subject of a one and a half year debate, involving several revisions before the Apple management gave its approval.
  • clintonb 6y ago
    According to Wikipedia the building houses 12K employees. Also, not all 137K employees are in Cupertino.