Why is an Issue Tracker tool named after a databse term? Area 120 is bizarre to me. It's an experimental startup incubator whatever, which is cool, but it runs

Why is an Issue Tracker tool named after a databse term? Area 120 is bizarre to me. It's an experimental startup incubator whatever, which is cool, but it runs under the Google brand so the effect is that it's a reputation-incinerator that highlights and deepens one of Google's worst attributes -- product support non-longevity. And they are trying to take money for it, with no promise of long-term support?