Not saying it should be attributed solely to that, but having a marketing message that your main competitor (Android) cannot repeat or rephrase with a serious f

Not saying it should be attributed solely to that, but having a marketing message that your main competitor (Android) cannot repeat or rephrase with a serious face is one heck of an advantage to have. Just remember PC vs Mac ads and all those "we take better photos than _ phone" ads. I think their best try has been 'privacy shouldn't be expensive' in some opinion piece by Pichai but still weak. PS. I have friends who have no idea how the internet works at all but they do have the intuition that Apple makes money from the hardware and not from exploiting their privacy as Google. That's their reason to sticking with iPhones.