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Maybe that spaceship campus investment wasn't such a good idea.
by bstar77 6y ago
Maybe that spaceship campus investment wasn't such a good idea.
- jdhn 6y agoIt's going to act as a prestige building.
- Shivetya 6y agoI have mentioned it before and pretty much its an issue many have seen before, some executives take far too much pride in their real estate to the point it can negatively impact their employees and the communities they are in. Apple's in particular really came off as one of the most audacious expressions of corporate ego in years. Everything about it seemed to be them screaming "we are so much better than you". From bragging about glass work to the damn chairs in the building. It was just so odd. The employee impact is real in that these same executives and managers are loathe to see their pride and joy empty. even my work place shocked a lot of people with a declaration that anyone looking to continue remote work post pandemic will need VP approval for three days a week; as in they don't even want to consider full remote and the previous two days with permission is being clawed back. the biggest boon for many in my work for WFH has been the severe reduction in meetings. what it tells me is that if their claims of everyone is doing so well remotely is that perhaps they feel threatened that they don't need to exercise on hand control for work to be done, as in they themselves might be more redundant than they want to admit to.
- Angostura 6y ago> From bragging about glass work to the damn chairs in the building. It was just so odd. It's a symbolic embodiment of their products' build quality, attention to detail, design-lead ethos and green credentials. It also provides a place for some people to work.
- jdhn 6y ago>even my work place shocked a lot of people with a declaration that anyone looking to continue remote work post pandemic will need VP approval for three days a week Soemthing tells me that if your competitors start offering 3 days a week remote work and people start taking them up on that offer, your company will change their stance mighty quick. >they themselves might be more redundant than they want to admit to. I really expect there to be a look across all businesses at mid level management. C-suite will save themselves, but people downstream won't be able to.
- fullshark 6y agoI only found it odd in that everything about the office seemed incredibly unappealing to me in terms of working there. Seemed to focus on things that employees don't really care about. Having companies brag about their offices in order to attract talent, after all employees will spend 40-80 hours a week of their life there, is not that weird to me.
- bluGill 6y agosure, but that doesn't mean the things they brad about will attract me. Of course my degree is in human/machine interaction. I automatically look past pretty and see how awful some buildings are for actual use. I'm weird that way.
- NewOrderNow 6y agoEh, it's just 5 billion dollars. Chump change for apple.
- karlkatzke 6y agoAlso the Austin campus that just broke ground last year.
- no_wizard 6y agoThey’ve been expanding in Austin and broke ground on new expansions last year. They’ve been in Austin for a long time though. It’s mostly right now support services like AppleCare running out of that campus The main developer/engineering hub is still Cupertino and Santa Clara though
- wil421 6y agoDepends on what Cupertino and the state had to offer tax wise. Securing a new campus meant decades of Apple employment.
- r00fus 6y agoThat campus houses maybe 12k people. Apple has well over 2x that amount of workers in the sunnyvale/cupertino area alone.
- kilroy123 6y agoI never understood why the building isn't bigger and houses so little of their work force.
- coldcode 6y agoLikely limitations from the city for development on that property. I worked at a place (not in California) that was limited to X number of people in their campus due to parking requirements; the city forced the company to offload employees to another location when they went way over the limit.
- r00fus 6y agoUsage has all sorts of impacts - for example, the road utilization for commuting needs is a big deal for local traffic.
- neves 6y agoI'm always impressed with America parking requirements. Public transport looks like an alien concept.
- zepto 6y agoIt’s not an alien concept. It’s that the Bay Area is extremely low density compared to other comparable population centers such as New York, London, or you-name-the-city. It’s just not practical to use conventional forms such as busses and light rail, and this is partly why Uber and Lyft had the leverage to force the state to back down over classifying workers as employees.
- bluGill 6y ago