There are a ton more stakeholders in NFC technology than Apple and Google. The way Mastercard and Visa look at it, they are taking away market share from cash (

There are a ton more stakeholders in NFC technology than Apple and Google. The way Mastercard and Visa look at it, they are taking away market share from cash ($). Currently, contactless payment terminals exist at 1% of merchants (the 1% is from memory, but it is low): -Fast food (e.g. Mcdonalds, Jack in the Box) -Convenience (e.g. 7-eleven) -Movie Theaters (e.g Regal Theaters) -transit terminals (e.g. Las vegas, San Fran, Chicago, D.C.) These two companies are not the make or break stakeholders in the NFC equation.