> But I don't think we're really there yet, and worse the value isn't there in federated social media to offset the costs of time, money, and change. Not for 9

> But I don't think we're really there yet, and worse the value isn't there in federated social media to offset the costs of time, money, and change. Not for 99% of the users, for now. But there is an increasing faction that is taking issue with what any company does with their data. At first, caring about one's own data was mostly a political thing. Now, abuse of data is getting so ridiculous that how much time you spend in the supermarket queue may depend on the aggregated data supermarkets have on you (and yes, supermarkets often aggregate their customer data via third-party reputation aggregator companies). Not to mention credit interest rates, insurance premiums, visas, and airport security checks. Soon people will too realize that taking their data off from ad networks is a good way to save money. At that point, one either goes silent or searches for a limited, well-protected social network.