There is a huge category of apps that are not ad supported and do not need IAP. There's a somewhat serious blocker for some apps in that iOS doesn't do push no

There is a huge category of apps that are not ad supported and do not need IAP. There's a somewhat serious blocker for some apps in that iOS doesn't do push notification to PWAs, but in my experience, those three "blockers" only apply to a quite small cross section of all the apps and app ideas I've worked on. Some people still argue "But I need 'discoverability' in the App Stores!". In my opinion those people are stuck back in 2012-era business models, indy devs or small businesses getting prominent enough app store promotion to move the needle is more like winning the lottery than a reasonable expectations of user acquisition... And also, Google at least have let PWAs into PlayStore for a couple of years now... I think there's perhaps a stronger argument to be made that PWAs were pretty much never "alive" in the first place, than that they're dead now... The biggest successes I've had with PWAs with clients is to add the PWA to their website when it's pretty much already fallen out of a hybrid app build where you can demo it to them, rather than trying to convince them to take the PWA approach from the outset. (Note: this is almost certainly an artefact of my perspective of the mobile dev market/industry, and the sort of clients my bosses and marketing teams have landed over the last few jobs... It'll look super different to people who've specialise in, say, casual gaming, or startups - my app dev world has revolved around gov and SMB mainly, not app-first digital businesses.)