Either they're saying reduced ad targeting has lowered "unwanted" purchases or they're saying that they've safely pirated software, media, book, etc. without in

Either they're saying reduced ad targeting has lowered "unwanted" purchases or they're saying that they've safely pirated software, media, book, etc. without incurred. Now, I don't know what the expected cost of torrenting an HBO show is but I guess the parent commenter might think it's relatively high.