The best practice is to test. Measure how a set of prices performs against your driving metric, e.g. customer growth or revenue growth. Iterate on pricing, me

The best practice is to test. Measure how a set of prices performs against your driving metric, e.g. customer growth or revenue growth. Iterate on pricing, measure again. Repeat until you have enough data to model a demand curve[1] between price and your key metric, then choose your pricing as the point of inflection on that curve. Fine-tune with another round of experiments for charm pricing (e.g. 50 vs 49). Repeat and localize currencies and prices (e.g. via PPP) for each of your top five geographic markets if you really want to optimize.[2] Second-best practice? Research what your competitors are charging and charge roughly that. [1] https://en.wikipedia.org/wiki/Demand_curve https://en.wikipedia.org/wiki/Demand_curve [2] I wrote this article: https://crow.app/blog/price-localization-with-stripe https://crow.app/blog/price-localization-with-stripe