Oftentimes there's no "difference" at all. Not in materials, not in QC. Take a look at the selection of bookshelves on Amazon and e.g. Wayfair. The Wayfair sele

Oftentimes there's no "difference" at all. Not in materials, not in QC. Take a look at the selection of bookshelves on Amazon and e.g. Wayfair. The Wayfair selection is largely the same Chinese shelves, but with "americanized" brand names and a substantially higher price.