Belgium is a good example of how languages aren't such a big deal. Most websites here are either Dutch & French or only one language if you only want to sell to

Belgium is a good example of how languages aren't such a big deal. Most websites here are either Dutch & French or only one language if you only want to sell to your own language community. There is not much shared culture between Flemings and Walloons. I have no idea what kind of music, tv shows, movies are popular in Wallonia nor could I tell you the name of 5 famous Walloons. ¯\_(ツ)_/¯ Yet we can do business with each other just fine.