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He was not telling people platitudes over tech, or avoiding the question whatsoever. He was telling people his thinking process. In essence is what real market
by pritovido 6y ago
He was not telling people platitudes over tech, or avoiding the question whatsoever. He was telling people his thinking process.
In essence is what real marketing is all about. That is not about finding how to sell something that they have but designing a strategy for the company to focus on creating what people need and are willing to pay that makes sense for the company.
That technology is secondary is something that(most) engineers just don't get, because they have never sold anything or created a company in the first place.
By the way he did not say that he was ignorant. He was not ignorant about anything his company did. He is saying that someone could know more about the tech but that what he actually cares about is how this tech is used, that is his job.
Of course the decision maker does not know all the details. He is not God. His job is to focus on the important details for the company to survive and prosper, not trying to look cool.