Its vision. He knows what fits in his vision, and he knows what doesn't and can name the reasons why not and what it would take to make it work. At the same tim

Its vision. He knows what fits in his vision, and he knows what doesn't and can name the reasons why not and what it would take to make it work. At the same time he can on the spot explain it, and if nothing else at least the listener understands the reasons, and not just the decision. Its crazy refreshing in the midst of soundbites and technology which doesn't serve the end user. Frankly, I think he nails it all in the first couple minutes. He's the chief NAK'er. Being able to say "no" is more important than yes. Yet so many people are afraid of hurting people's feelings or don't have the political will to do it. Although at that point in his career it had already bitten him once at apple. Also, can you imagine a current apple employee publicly disparaging one of their products like Jobs did the Newton and various other things? Take the watch, he might have loved it, but I can totally hear him complaining about how it was a subpar experience to the iphone, which you have in your pocket, cue the speech recognition bit. Also the thinly veiled bits about if the clone hardware were actually better..