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I suppose covid is bad for quibi's content creation side. But from the demand side, it's probably the best it will ever be. The fact that they couldn't drive ad
by jjeaff 6y ago
I suppose covid is bad for quibi's content creation side. But from the demand side, it's probably the best it will ever be. The fact that they couldn't drive adoption during a nationwide lockdown says a lot. Although, they may have had very little content available, I am not sure.
- detaro 6y agoWasn't at least the idea that it'd be short-form stuff people watch on their commute and other short breaks, whereas in the lockdown long-form stuff probably wins? (especially since as you mention their backlog likely wasn't that long - 20x 15 minute bits are 4 weeks of one per workday - or two afternoons)
- phillipseamore 6y agoBeing mobile only is what failed them, especially with people staying home. They tried to mitigate that later on with Airplay/Chromecast but they are still missing Apple TV, Roku and Android TV apps. "Quibi watch on tv" was trending on Google for a while! Content was/is fine, though the catalog is a bit too short for the subscription fee.
- clintonb 6y agoI agree that mobile-only was a poor move. I want to consume content on my own terms, and that is usually on a screen larger than my phone. The fact that the videos are short is great. Most of the content I have watched throughout the pandemic has been YouTube videos between 5 and 15 minutes in length.
- phillipseamore 6y agoI meant the depth of their catalog is short. I absolutely love short/bite-sized content.