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The whole embracing and promoting the industrial ugliness of the Droid was a stroke of genius. It was such a good marketing ploy it is sort of surprising to lea
by Kylekramer 16y ago
The whole embracing and promoting the industrial ugliness of the Droid was a stroke of genius. It was such a good marketing ploy it is sort of surprising to learn that it wasn't intentional.
- ssp 16y agoIt could have been intentional. Whoever designed the hardware might well have realized that it was important to be deliberately and obviously different from the iPhone, and that the various managers at Motorola/Verizon/Google just didn't get that until they saw the ad campaign.
- qeorge 16y agoCould be, but I've been there at the moment when the first unit finally arrives, and its a total piece of crap compared to the designs. The cognitive dissonance is palpable. Its surprisingly hard to commission a physical product that looks anything like your designs, at least its seems that way to an outsider like me. It could be that actually getting the original iPhone mass produced, and having it still look good, was as substantial an achievement as the phone itself.