And again, there's a powerful way to communicate vision fielding the hard questions about the App Store - they are perfect opportunities to build a strong commu

And again, there's a powerful way to communicate vision fielding the hard questions about the App Store - they are perfect opportunities to build a strong community, buying into a shared future. Most people only see App Store fees as a tax -- in some cases it really looks like that, but in the bigger picture, it's a beautiful example of values codified in a business model.