Lifetime is never the lifetime of a person. It's the lifetime of the account (limited by the lifetime of the company). If a company gives me "free X for life",

Lifetime is never the lifetime of a person. It's the lifetime of the account (limited by the lifetime of the company). If a company gives me "free X for life", I can't expect X if they declare bankruptcy. If they get acquired, the acquiring company will probably be within their rights to cancel my free X, and this has been done time and again. You can try to die on the hill of "lifetime means my lifetime" but I don't know what you expect to gain.