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I would say that in some ways its easier because you don't have to 100% polish your product page and explain everything your product does without leaving any op
by heipei 6y ago
I would say that in some ways its easier because you don't have to 100% polish your product page and explain everything your product does without leaving any open questions. Enterprise sales always has this concept of "let's set up a call so you can tell me everything that's already on the website", which at first seems annoying for us engineers, but actually it's really great because your prospective customers ask of lot of questions which makes you understand their background, their problems, their technical skills, etc. So instead of having to guess those things up-front, throw up a product and pricing page and just wait for signups, you can iteratively perfect your sales pitch, your product bundles, your pricing and really hone it in on your target audience.
It's harder to bootstrap some customers who have a 6-months process with NDA, vendor db onboarding, compliance questionnaire, custom T&Cs, but other Enterprise customers are just as willing to send you five figures via credit card within a day or two of first contact. So these can bootstrap your business while you wait for the other deals to go through.