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I actually e-mailed to the author a year ago to ask that very question. Her answer was that she provided her cookie ID to Quantcast and then asked for any data
by throwaway8443 6y ago
I actually e-mailed to the author a year ago to ask that very question.
Her answer was that she provided her cookie ID to Quantcast and then asked for any data associated with that ID. She also promised me to include that information in the article to prevent confusion, but she never did.
Ironically, Quantcast only knew her real identity after the request.
- hadrien01 6y agoHow do you get your cookie ID?
- WoefullyInept 6y agoThis is why I cringe when I read articles like this. To Quantcast she was just a cookie with some events that ultimately indicated she might like x and has shown interest in buying y.
- sroussey 6y agoA cookie to take to live ramp and they tell you all the other “anonymous” ids you have, including those that can identify you. Which is how ads follow across devices, for example. But can be used for any purpose.