Software has two natural prices: free* and expensive. AppAmaGooBookSoft can take care of the free*, and they will invest billions upon billions of dollars more

Software has two natural prices: free* and expensive. AppAmaGooBookSoft can take care of the free*, and they will invest billions upon billions of dollars more into that than you will. Your market opportunity, and your job, is to write the expensive stuff. (The asterisk reflects that they give the software away for free because it is a complementary good to the business where they make most of their money.)