I have to choose my ISP out of the ~10 that serve my house (this might be just one or two if I lived in the USA), and price and speed are also large factors in

I have to choose my ISP out of the ~10 that serve my house (this might be just one or two if I lived in the USA), and price and speed are also large factors in the choice. I can choose a VPN from hundreds, even after I've filtered by acceptable prices and speeds - in other words because they actually compete on privacy.