Some key learnings. But you should probably read it. # Charge more. - It helps keep low money, high support customers away. See "[pathological customers](http

Some key learnings. But you should probably read it. # Charge more. - It helps keep low money, high support customers away. See "[pathological customers](https://hn.algolia.com/?query=patio11%20%22pathological%20customers%22&type=comment&dateRange=all&prefix=false&page=0&sort=byDate https://hn.algolia.com/?query=patio11%20%22pathological%20cu...)" - "If an insurance company builds their entire business around [your SaaS product value] then that is a six figure deal, minimally." - Just charge more [[1](https://hn.algolia.com/?query=patio11%20%22charge%20more%22&type=comment&dateRange=all&prefix&page=0&sort=byDate https://hn.algolia.com/?query=patio11%20%22charge%20more%22&...)] - SaaS entrepreneurs overestimate the benefit of low prices early - AppAmaGooBookSoft are doing their best to convince customers worldwide that software should be free (or as close at makes no difference) and subsidized by extremely lucrative advertising/hardware/e-commerce/etc ecosystems attached to it. That is a hard market expectation to go against. # Pricing pages should continue the sales message - The title of the pricing page should act like a sales representative. E.g. avoid "Plans & Pricing" or Transparent and Flat Pricing". Provide your value in the headline. - Reduce decision fatigue for customers. Up to 3 plans + contact us. Clearly distinct each value proposition - $X.99 pricing is not generally used in B2B or prosumer services because it communicates cheapness; I’d suggest you drop the 0.99 accordingly here, for aesthetic reasons - Lite / Standard / Premium are weak names for SaaS plans because they don’t help a user make an instant decision on which plan is right for them. - Don't use "Dedicated support". Use "Priority support" instead. Plus charge more for priority support. - No free plan on the pricing page - Name pricing plans to sell them to the right users. Avoid "Premium". Use "Hobbyist", "Small Store", "Sophisticated E-Commerce Retailer", "Enterprise" - You should only include the most salient details on your pricing page. If there is a difference between plans which is not salient to your customers or to you, it should not be a difference between plans; # Others - About removing the credit card / free trial : most B2B SaaS companies find that removing the credit card requirement increases the number of free trial signups they get but decreases the activation rate (the number of users who make material use of the software) and conversion rate to paying use. It is generally not worth it early in the lifecycle of your company. - All decisions about the pricing page are optimizations to approximate the value creation curve and charge for it. - Free is not a compelling value proposition to well-monied buyers.