It is definitely partly that, and sadly because EU is not perceived as 'the big baddie' then not too many people will have the audacity to call out the EU for t

It is definitely partly that, and sadly because EU is not perceived as 'the big baddie' then not too many people will have the audacity to call out the EU for this. The EU has found some 'actual power' in their legislative ability, and the anger among the elite particularly over taxation is being expressed here. It's one thing the elite can agree on 'we need to get back at those bad American companies'. But it's ultimately a losers hand, and the 'real problem' is their own ability to compete in these areas. All of that said - the EU has actually made some decent legislation and some of these actions may very well be rational and welcome. So paradox there.