It looks like it's called "Rebo". Here is a reply on one of the comments on the page. > Hi Palps, thank you for your interest and time. We generate a green cre

It looks like it's called "Rebo". Here is a reply on one of the comments on the page. > Hi Palps, thank you for your interest and time. We generate a green credit that is fully anonymized every time a REBO bottle is drunk and they are certified by the Gold Standard, the most reputable agency in carbon emission reduction certification. Credits are monetized through private sponsors and the funds go to Plastic Bank, an organization that pays people in underprivileged communities in developing countries to pick up plastic dispersed in the environment. We hope this helped you understand better what happens "behind the scenes" to make it possible to clean the planet as you drink with REBO Its a pretty garbage idea of trying to take peoples sympathies for plastic waste to sell a product. Just donate to recycling non profits or research if you want to support green efforts.