Moats are about switching costs, towards protecting existing customer relationships. From a career perspective, your services are a product. Ideally your servic

Moats are about switching costs, towards protecting existing customer relationships. From a career perspective, your services are a product. Ideally your service offering is understood in your market to be valuable, and differentiated. The idea of the article is to be better than the next alternatives to your service in your market. I don't agree with "moats" as an image here; "ikigai", frpm the article is far more interesting. I think overall professionally you don't want to be associated with moats. You want to be a bridge - predictably useful. Bridges are easily understood, and get somebody someplace they would not otherwise get to.