4 ms·
Sure, CC companies have been doing it since the 1950s. But only aggregate data has any value. Advertisers care a lot more about finding a large group of potenti
by jp555 6y ago
Sure, CC companies have been doing it since the 1950s. But only aggregate data has any value. Advertisers care a lot more about finding a large group of potential buyers than individuals.
Something like the more data you have the less detail you know, because noise expands faster than signal.
- klmadfejno 6y agoIf you're implying that advertisers only want aggregate data to build a marketing strategy that requires leveraging the individualized data from ad platform holders like facebook, that feels like some serious cognizant dissonance about the meaning of privacy.