> Learning O-I-L is not any harder than learning that squiggle is an ancient biblical oil lamp I fully agree with your points on UI icons and flat hamburgers.

> Learning O-I-L is not any harder than learning that squiggle is an ancient biblical oil lamp I fully agree with your points on UI icons and flat hamburgers. It repeatedly violates discoverabilty. But to add to your point, most products will already have some form of regionalization. Software will typically have language specific strings, physical products will have instruction manuals and warranties in the local language. In practice the translation effort already happens anyway for non-anglo markets. So even the reservation you mention of learning a foreign language for non-english users is most of the times a non-issue.