3 ms·
> "The old world of these predefined segments like soccer moms or other [ad] categories will start to decrease" Every time I hear someone in the ad industry ta
by AlexandrB 6y ago
> "The old world of these predefined segments like soccer moms or other [ad] categories will start to decrease"
Every time I hear someone in the ad industry talk, I have to laugh. "Soccer moms" is a stereotype, not some scientifically defined demographic. And they're targeting based on this after years of tracking and data harvesting?
- rchaud 6y agoWhen media organizations call up their contacts for a quote, more often than not, they'll get a stock quote that could have sounded somewhat relevant 10 years ago. People in the know about industry's state of the art are not in the habit of just giving that information away to the papers.