3 ms·
To a degree the broad points are still valid. However the economics are a lot more complicated now because of 360 deals. A while ago, labels realized that if t
by ethank 16y ago
To a degree the broad points are still valid. However the economics are a lot more complicated now because of 360 deals.
A while ago, labels realized that if they were investing a lot into a band on things like art, tour support, promotions and marketing, it was silly when other third party companies made the money, often with worse splits with the band.
360 or all-rights deals mean that the label helps with all aspects of the band from Fanclub to touring and publishing, and splits profits, usually 50/50 on all but recorded music (which has different splits)
So basically the band an label are in a agency/client model. This is great if the label can deliver on the promise of the deal. That is why I was brought into a label, for in house tech. Not happening as much right now but that can change.
This is a similar way CAA and William Morris work. Shared risk/reward and if done properly on both sides can leads to more incremental gains earlier and with less upfront spending.