I agree with this sentiment* So really the choice comes down to the problem you want to solve: if it's easier to sell to reviewers do it in academia, if it's e

I agree with this sentiment* So really the choice comes down to the problem you want to solve: if it's easier to sell to reviewers do it in academia, if it's easier to sell to customers do it in industry. (* if not the detail - non academic impact is worth quite a lot in uk academia nowadays, and you may at times measure that through e.g. sales figures, but these in turn must ultimately be sold to reviewers)