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It’s content marketing for Y Combinator itself, like a blog on steroids. Y Combinator wants to market to the following groups: - startup founders, that could a
by yashap 6y ago
It’s content marketing for Y Combinator itself, like a blog on steroids. Y Combinator wants to market to the following groups:
- startup founders, that could apply to YC
- investors, that could invest in YC companies
- potential customers for YC companies
- potential employees for YC companies
HN brings all of these people into a YC controlled community, and gets them thinking about YC frequently. It’s outstanding marketing, and like all great content marketing, it also provides value to the people being marketed to.