This is literally the same thought that I had upon reading that statement. I figure, if they come in boxes of roughly a pound each, two for a "family size" bag

This is literally the same thought that I had upon reading that statement. I figure, if they come in boxes of roughly a pound each, two for a "family size" bag, and a "regular consumer" would eat it once a week (or 52 times a year). So that leaves 1 million "regular consumers", or 250,000 families who consume it regularly. That's not very many at all. I wouldn't be surprised if scrapple or some other obscure regional food sold more annually than fish sticks. I bet that most fish sticks are sold to fast food joints, and I would not be surprised if most of that consumption occurs during lint.