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I've always wondered what separates a great story or pitch from a mediocre one. There are plenty of articles describing how to write a great story but I find th
by marinated 6y ago
I've always wondered what separates a great story or pitch from a mediocre one. There are plenty of articles describing how to write a great story but I find them abstract, not practical enough. Anyway I like the initial hook of these and the short format.
- sunsky1 6y agoGetting the story right is ultimately a combination of good copy, segmentation, psychology (as in understanding who your target actually is), A/B testing and so on. It touches on so many different fields and that's what makes it hard
- johi 6y agoIt's a good question. There's a lot of criteria involved, namely marketing/targeting and always good copy. It's hard to keep a message short, targeted and impactful at the same time