Well, we live in the age of fake news, and fake celebrity pix, and also fake research. An ingenue to any field is easy to fool - an expert - not so much. In eff

Well, we live in the age of fake news, and fake celebrity pix, and also fake research. An ingenue to any field is easy to fool - an expert - not so much. In effect, the defence against fake anything is a comprehensive personal knowledge base on that subject, be it news, a celebrity or research. Ask yourself:- do you really think President Trump sold Alaska back to Russia for 10 times what was paid? Not so much. This SEO BS muddies the water and makes it hard to wade through the crap. Many give up and become flat earthers or antivaxers because they could not discriminate valid data from crap.