Having lived in Florida, I would wager that the author is suffering for fashion in jeans and a black shirt moreso than he would be in "gaudy" bicycling attire.

Having lived in Florida, I would wager that the author is suffering for fashion in jeans and a black shirt moreso than he would be in "gaudy" bicycling attire. Or maybe that's your point -- that we should all prefer looking hip over dorky-yet-functional?