Scott Adams is both a brand and a public figure, and it seems as though he got confused about which of those two things he went onto MeFi to defend. In retrosp

Scott Adams is both a brand and a public figure, and it seems as though he got confused about which of those two things he went onto MeFi to defend. In retrospect, being identifiable and defending himself from the start held the potential to increase the reputation of both his brand and his personal identity. But not only did he botch the defense of his identity, he harmed his brand, then compounded the damage by his comments after revealing his identity. From the nature of his comments, though, it doesn't seem likely he could have managed the finesse of a defense of both himself and his brand had he came out identifiable from the start. The best choice in his personal case may have been to ignore the criticism and if he really felt the need to respond to the barbs, respond from the bully pulpit of his media empire. You know, something like Catbert pointing at his bank statement and saying "Scoreboard!"