3 ms·

I don't know if you're affiliated with them, but I gave a brief look all over the website and couldn't find any indication of "coming soon." The only thing tha

by parsimo2010 6y ago

I don't know if you're affiliated with them, but I gave a brief look all over the website and couldn't find any indication of "coming soon." The only thing that says "coming soon" is your comment. Website design and marketing aren't my area of expertise, but I think they'll lose a lot of eyeballs by advertising a product and don't either tell people where to buy it or if the product isn't released yet. Right now the website looks like an elaborate prank or a fake product. It would be fine if gathering interest/customers weren't the point of the website, but if it were about gaining investors then I think it should have other information (cost of production, scalability, market size, etc.).

Animats 6y ago
They clam a $9M investment from Horizons Ventures (Hong Kong) and S2G Ventures. They started as a $25K Kickstarter.[1] CNBC says they had a taste test.[2] It might not work, and they're a year behind schedule, but there is reported activity. It's a lot like synthetic wine. It's possible to analyze wine with a gas chromatograph to a level of detail that allows duplication. That's what "Gemello" is.[3] That's available now. The coffee business has an advantage. Synthetic wine can't be sold as "wine" in the US. But synthetic coffee can be sold as coffee. [1] https://news.yahoo.com/atomo-raises-9-million-bring-120000123.html https://news.yahoo.com/atomo-raises-9-million-bring-12000012... [2] https://www.cnbc.com/2019/11/16/atomo-a-seattle-start-up-is-out-to-reverse-engineer-the-coffee-bean.html https://www.cnbc.com/2019/11/16/atomo-a-seattle-start-up-is-... [3] https://www.sfchronicle.com/wine/article/San-Francisco-startup-unveils-synthetic-wine-and-15068890.php https://www.sfchronicle.com/wine/article/San-Francisco-start...
- Animats 6y ago
  I don't have any investment in them. If your agricultural product is just a flavored liquid, though, you're really vulnerable to synthesis and replacement. Look what happened to milk when the soy milk people finally figured out how to market.[1] (The dairy industry has frantically pivoted to cheese-with-everything as a strategy. It's not working.) Wine still has the wine snob thing going for it. Plus regulation that prevents calling synthetic wine "wine". Coffee, though - that's vulnerable to replacement. [1] https://www.cnbc.com/2019/11/13/5-charts-that-show-how-milk-sales-have-changed.html https://www.cnbc.com/2019/11/13/5-charts-that-show-how-milk-...

Animats 6y ago

They clam a $9M investment from Horizons Ventures (Hong Kong) and S2G Ventures. They started as a $25K Kickstarter.[1] CNBC says they had a taste test.[2] It might not work, and they're a year behind schedule, but there is reported activity. It's a lot like synthetic wine. It's possible to analyze wine with a gas chromatograph to a level of detail that allows duplication. That's what "Gemello" is.[3] That's available now. The coffee business has an advantage. Synthetic wine can't be sold as "wine" in the US. But synthetic coffee can be sold as coffee. [1] https://news.yahoo.com/atomo-raises-9-million-bring-120000123.html https://news.yahoo.com/atomo-raises-9-million-bring-12000012... [2] https://www.cnbc.com/2019/11/16/atomo-a-seattle-start-up-is-out-to-reverse-engineer-the-coffee-bean.html https://www.cnbc.com/2019/11/16/atomo-a-seattle-start-up-is-... [3] https://www.sfchronicle.com/wine/article/San-Francisco-startup-unveils-synthetic-wine-and-15068890.php https://www.sfchronicle.com/wine/article/San-Francisco-start...

Animats 6y ago
I don't have any investment in them. If your agricultural product is just a flavored liquid, though, you're really vulnerable to synthesis and replacement. Look what happened to milk when the soy milk people finally figured out how to market.[1] (The dairy industry has frantically pivoted to cheese-with-everything as a strategy. It's not working.) Wine still has the wine snob thing going for it. Plus regulation that prevents calling synthetic wine "wine". Coffee, though - that's vulnerable to replacement. [1] https://www.cnbc.com/2019/11/13/5-charts-that-show-how-milk-sales-have-changed.html https://www.cnbc.com/2019/11/13/5-charts-that-show-how-milk-...