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You make it sound as though they're mutually exclusive. Economics is a body of knowledge. Marketing is an action. Incidentally any action taken in a free marke
by brianlash 18y ago
You make it sound as though they're mutually exclusive. Economics is a body of knowledge. Marketing is an action.
Incidentally any action taken in a free market can be described in terms of Economics, even when there's no currency changing hands (e.g. opportunity costs on the part of the seller/buyer).
If you're looking for the scarcities in the "Economics of free," I think 2 are pretty straightforward: Buyers' and sellers' Time (current), and the sellers' Product (future) that's certain to follow any "free" strategy.
- davidw 18y ago"Free" stuff still falls under the purview of economics because there is some scarcity lurking somewhere, as you correctly point out. It's just funny to read "economics of scarcity" if you are familiar with one of the traditional definitions of economics.