3 ms·
Creation Myth – Xerox PARC, Apple, and the truth about innovation (2011)
- gjvc 6y ago"Xerox was a multinational corporation, with shareholders, a huge sales force, and a vast corporate customer base, and it needed to consider every new idea within the context of what it already had." I am not a particular fan of Gladwell, but this in particular is the unvarnished truth, and the article in general, very good.