Complete nonsense in the absence of any sense of why a site is designed the way it is. Is it a product brochure? Is it something functional (e.g. a search engin

Complete nonsense in the absence of any sense of why a site is designed the way it is. Is it a product brochure? Is it something functional (e.g. a search engine)? Does it target the general public? Or (say) highbrow art appreciators? Or tech geeks? In each case the aesthetic might be deliberately designed to attract/repel according to target audience. There is/can be no generic "attractive".