The "rules" for a good domain are not hard - eg, not exhaustive and in no particular order: - pronounceable, - memorable - spellable (by a muppet) - context

The "rules" for a good domain are not hard - eg, not exhaustive and in no particular order: - pronounceable, - memorable - spellable (by a muppet) - contextual (eg somewhat related to you or your product) The hard part is coming up with a domain name that meets those rules and is not already taken. This gets harder every day. My particular bugbear of late is the (mostly) recent trend towards .co (columbia) names for those that missed out on the .com name they wanted. Just means if you want to catch this traffic you need to register yet another duplicate name for your site!