4 ms·
> reputational harm which is real and costly (though I know HN is skeptical of it). Largely because the world keeps demonstrating that reputational harm just
by Twirrim 6y ago
> reputational harm which is real and costly (though I know HN is skeptical of it).
Largely because the world keeps demonstrating that reputational harm just doesn't happen to large companies. Uber included in this particular case.
Here's the Uber trips per quarter (in millions) since Q2 2017 (source https://www.businessofapps.com/data/uber-statistics https://www.businessofapps.com/data/uber-statistics)
Q2 2017 889
Q3 2017 985
Q4 2017 1,088
Q1 2018 1,136
Q2 2018 1,242
Q3 2018 1,348
Q4 2018 1,493
Q1 2019 1,550
Q2 2019 1,677
Q3 2019 1,770
Q4 2019 1,907
Q1 2020 1,658
The probable reason for the Q1 dip was the pandemic. The number of riders just keeps on rising.
You can see the same with Target etc. Large breaches happen, major negative incidents, and at best you might see a blip. The large majority of people just don't give a shit, so companies are given permission to not give a shit either.