I understand that the sales cycles are also long, even if you already have the warm connections ahead of time. The combination is pretty deadly, although this a

I understand that the sales cycles are also long, even if you already have the warm connections ahead of time. The combination is pretty deadly, although this also offers a slight ray of hope as a real barrier to entry for the right type of service/product that can manage both. There's always the option of going direct-to-consumer usually by targeting parents, but then that means you at some point might have to juggle two radically different marketing and onboarding channels.