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If you're thinking of going into a K-12 ed-tech company, the first thing you should know is this: School districts are BROKE. They do not have the money to pay
by taurath 6y ago
If you're thinking of going into a K-12 ed-tech company, the first thing you should know is this: School districts are BROKE. They do not have the money to pay even nominal fees for technology services and it doesn't matter what market you're in.
- otoburb 6y agoI understand that the sales cycles are also long, even if you already have the warm connections ahead of time. The combination is pretty deadly, although this also offers a slight ray of hope as a real barrier to entry for the right type of service/product that can manage both. There's always the option of going direct-to-consumer usually by targeting parents, but then that means you at some point might have to juggle two radically different marketing and onboarding channels.