"I think most people think their bargain with Facebook is like the one they had with broadcast television." Kind of reminds me of when Europeans came to the ne

"I think most people think their bargain with Facebook is like the one they had with broadcast television." Kind of reminds me of when Europeans came to the new world. FB is living in an advanced environment where data is gold. Consumers are living in a broadcast paradigm where free entertainment is valuable. 'Just trade me your Amygdala characterization and I will give you access to these shiny games.' Its easy to trade Manhattan for some fur and beads when one party derives value from the land and the other party does not think of land as currency. I'm not necessarily saying this is a bad or good thing. But the implicit contract between FB and other data mining companies with their consumers is certainly not something well understood by the average consumer of these services. More than anything it seems like an opportunity to make the bargain more explicit.