Heh. The marketing campaign idea does sound plausible, but I don't buy it. It's much easier to burn goodwill than generate it. People hate to lose existing stuf

Heh. The marketing campaign idea does sound plausible, but I don't buy it. It's much easier to burn goodwill than generate it. People hate to lose existing stuff a lot more than they like to get new stuff. "There's no such thing as bad PR" only works when you can lock in your customers. I agree with your final paragraph.