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Why Chris Anderson's "Long Tail" theory might be all wrong
- ScottWhigham 18y agoIf it's on slate, it must be worth reading!
- cawel 18y agoI didn't like the subtitle though: Why Chris Anderson's theory of the digital world might be all wrong. Anderson explains on this blog (http://www.longtail.com/the_long_tail/2008/06/excellent-hbr-p.html http://www.longtail.com/the_long_tail/2008/06/excellent-hbr-... ) that Elberse uses different definitions for 'tail' and 'head'. So it's all about definitions, rather than having posited wrong claims. The article's author never disproves Anderson's theory. So it's a bold statement to say it might be all wrong.
- lakeeffect 18y agoThe only reason the long tail is wrong is if people aren't marketed what they really want.