Apple catered to that niche crowd when it was the runner up. The addressable market of the media arts is a peanut next to the mountain of consumers they are no

Apple catered to that niche crowd when it was the runner up. The addressable market of the media arts is a peanut next to the mountain of consumers they are now successfully targeting. It's like asking why Apple is making the value proposition of the Mac Pro so bad. It's so they can cancel that bring the userbase down enough so they can cancel it all together without it creating too much fuzz.